AnoteArtHub Rebrands For Better Reportage, Adopts New Name, Colour Theme

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Mr. Anote Ajeluorou


AnoteArtHub (www.anotearthub.com), an online news magazine that exposes the gamut of Nigerian arts and cultural offerings, is now rechristened TheArtHubNg (www.thearthubng.com).

Mr. Anote Ajeluorou, journalist cum writer, who is the publisher, announced the rebranding of the online news magazine in a statement made available to www.beats-onit.com on Monday.

He informed that the development borne out of the desire to depersonalise the platform, so it could attract more engagement from industry stakeholders by way of contributions and other involvements, including but not limited to advertorials.

Furhermore, the author of ‘Igho Goes to Farm’, a popular children’s book, and poetry collection, ‘Libations for Africa’, volunteered, the rebranding, was to reposition the news platform for greater efficiency and engagements in the culture sector.

Green, the writer and journalist said, had also been chosen as the theme colour for the rebranded site, in celebration of Nigeria’s 63rd Independence anniversary.

AnoteArtHub was established in 2021 as an alternative news platform for arts and culture reporting. This was largely in response to the continuing dwindling of pages devoted to the arts and culture section in mainstream Nigerian newspapers.

Said he: “The ugly development has continued to result in reportage of arts and culture events becoming stale, as art reporters and editors struggled for dwindling space”.

H stated that the need became even more urgent after he (Mr. Ajeluorou) left The Guardian as Head of Politics after serving as Arts Editor for the foremost newspaper. AnoteArtHub was launched at the Lagos Book and Arts Festival (LABAF) in 2021, and has made a modest success of its mandate since it started operations.

With the rebranding, Mr. Ajeluorou is optimistic of a bright future for the online news platform, acknowledging that the vibrancy of Nigeria’s arts and culture sector deserves all the exposure it could get.

He maintained that TheArtHubNg was specially poised to contribute to the sector’s advancement through robust reportage and indepth reviews of cultural productions across the country. In spite of the current economic challenges, Mr. Ajeluorou affirmed the commitment of TheArtHubNg to be at the forefront of publishing accurate information about the vibrancy of arts and culture sector to Nigerians and to the global community.

Ajeluorou therefore urged industry stakeholders – producers, writers, directors, painters, musicians, and also very importantly, consumers of arts and cultural products to take ownership of TheArtHubNg, see it as their own and actively engage with it at all times. He said this could be either through expressing their comments and reviews on any arts and culture report or offering that is of interest to them.

He noted that TheArtHubNg would be a voice for all in the creative sector, particularly consumers of the sector’s products — literature (books), film, theatre, music, dance and festival, saying that these sub-sectors of cultural expressions had won for Nigeria global admiration, adding that it was only proper to progressively expose Nigeria’s arts and culture through timely, diligent and conscientious reports, offered by TheArtHubNg on a daily basis.

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