PurpleBlue Soon To Unveil Music Biz Solution Academy


Dr. Chinedu Chukwuji, PurpleBlue boss

A new vista in music business is emerging in the entertainment space as PurpleBlue Entertainment Solutions has announced the long-awaited launch of the PurpleBlue Academy of Music Business.

This groundbreaking academy, the brainchild of Nigeria’s entertainment solutions company, is set to take the interest and passion for music to new heights with an engaging, stimulating, and intensive learning experience.

During an electrifying team bonding session held in the heart of Lagos, the visionary founder and chief curator, Dr. Chinedu Chukwuji, revealed the dedication and hard work that had gone into making this academy truly enriching and world-class.

For three years, he said, the team burnt the midnight oil, constantly refining ideas and concepts to align with the dynamic landscape of the new knowledge and streaming economy.

He disclosed that every course at PurpleBlue Academy, had been carefully curated to address the impact of digital technology and the ever-evolving nature of music business models, adding that practical solutions and expert guidance awaited students and participants, who would be empowered to overcome everyday challenges faced by copyright holders, practitioners, stakeholders and businesses within the music industry ecosystem.

Chukwuji added that he Academy’s mission was to bridge the knowledge gaps within the African music ecosystem, as well as ensure that students were equipped with cutting-edge tools to navigate the mesmerising maze that is the music business. With a focus on localising knowledge and fostering skill acquisition, the Academy aims to create a pool of well-trained and mentored individuals, poised to drive the burgeoning African music industry to new heights of success and prosperity.

One of the Academy’s most remarkable features is its exceptional faculty of co-tutors, renowned professionals and experts in the copyright and music business space, both locally and internationally. Their wealth of experience and enthusiasm for sharing knowledge will be the catalyst for growth and success in the music business.

Said Chukwuji of the Academy’s course content: “The flagship course, Essentials of Music Business, consists of 12 comprehensive modules, covering key components of the music industry. Whether you’re a songwriter, artiste, music publishing executive, label executive, lawyer, or anyone who operates within the copyright and music business space, these modules will set you on a path to excellence.

“The journey doesn’t stop there! From Introduction to the Music Industry to Music Business Finance and Entrepreneurship, to Copyright and Neighbouring Rights, Music Licensing, Digital Music Distribution, Music Publishing, Recorded Music Business, Live Music, Merchandise and Tour Management, Artiste Management, Music Marketing and Promotion, the Academy has thoughtfully crafted each module to cater to your individual and business interests, and career aspirations within the music business realm

“At PurpleBlue Academy, they understand that the music industry is ever-evolving, and success lies in the willingness to learn and adapt. Studying and mastering the dynamics of the music business shouldn’t be daunting; it should be methodical, flexible, and enjoyable. Music is not just a passion; it’s culture and business, and the Academy embraces this philosophy wholeheartedly”.

As the launch date approaches, Chukwuji revealed, the Academy is pulling out all the stops to create excitement and awareness, adding that a series of captivating masterclasses on copyright, related rights, and music business would pave the way for unforgettable programmes, including internships, practical life projects, and even scholarships for young women interested in music business.

Under the guidance of Dr. Chinedu Chukwuji, an esteemed intellectual property expert with over 22 years of hands-on experience in the music industry, PurpleBlue Academy is set to redefine the landscape of music business education. His legacy as the former CEO of Copyright Society of Nigeria (COSON) is a testament to his unwavering commitment to protecting and rewarding creative works worldwide.

Said he: “Join us on this extraordinary journey to unlock your full potential and shape the future of the African music industry. Don’t miss your chance to be part of the PurpleBlue Academy of Music Business, where passion meets culture and business. Enrol now and get ready to embark on an exhilarating adventure that will change the course of your music business career forever! Stay updated on our website and social media channels for all the amazing programs lined up, and together, let’s make history”.
Website: purpleblueacademy.com
Instagram: @purplebluees
Facebook and LinkedIn: PurpleBlue Entertainment solutions

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