Juju Artistes Have To Support One Another, Eschew Greed – Yinka Best

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Yinka Best

Discussing juju music without a mention of Yinka Best will not be complete. He is undoubtedly, one of the leading lights in the promotion, propergation and exhibition of the music genre in Nigeria presently. Following some bold strides he recorded whilst launching his newly released three albums at a go in America, United Kingdom and Nigeria, Yinka Best in this close-up narrates his inroad into the world of music, experience in the United Kingdom and more.

Excerpts:

What has Yinka Best been up to recentSSP

A lot has been happening to Yinka Best, ups and downs, hustling and bustling to make ends meet. I am also trying to promote my newly released albums.

Will it be proper to say that you have relocated abroad?

Not really, although I have been traveling around when am needed for shows outside the country.
This shuffling has been made possible with the support of God, fans, friends and family.

What other new projects are you working on presently?

At the moment I am working on the production of video and promotion of my albums.

With your exposure to the outside world, how would you compare the Nigerian music industry with America and Europe?

There is no basis for comparison with Nigerian music, because Nigerian music, to an extent and on its struggling note gone far and wide and recognised all over the world. Nothing to worry about.

What necessary measures can be put in place to change the game?
I believe Nigerian musicians are doing well, all we need is the support of the government to make things work better.

Talking about your brand of music, what exactly is happening to Juju music?

I want to correct this impression of me as playing only JuJu music, I also play highlife and Jazz music. And as for JuJu music, a lot has been happening. For instance, there’s no love amongst some JuJu artistes that we look up to. Some of the leaders we look up to in JuJu music are not responsible at all. The most wicked amongst them is Sir Shina Peters, all the problems we are having now in JuJu music stems from him. He does not want other JuJu musicians to grow. He wants everything to be all about him alone and this is affecting the JuJu music industry. Most of my colleagues in JuJu music have one or two things to say about his attitude towards them. It’s high time someone spoke out. We can’t continue like this. I can only speak for myself on these issues, Sir Shina Peters has been on my case for the past 20years, from blocking me from shows and also not allowing promoters home and abroad to work with me. Despite all these, I still try to be at peace with him and all my efforts have been made futile. Imagine Sir Shina Peters saying he doesn’t want to have any dealings with someone that’s associated with King Sunny Ade when I invited him to the launch of the album I produced in honour of King Sunny Ade for his role and contributions to JuJu music. Personally, I feel this is highly disrespectful to the person and position of King Sunny Ade. Sir Shina Peters even went on to request for money before he could honour the invitation. Unfortunately, he did not attend the event.

How has Juju music fared in the last couple of decades?

To God be the glory we are pushing ahead with JuJu music. Thank God for someone like King Sunny Ade, who has been a great support and pillar in JuJu music.

What exactly are the factors working against the progress of Juju music?

Number one factor is jealousy, greed and selfishness especially from our so called leaders like Sir Shina Peters. People we should be looking up to are the ones letting us down, there are lots of JuJu artistes that need support but they are being let down by his greed. He is all about himself. We need to support one another and work on copy right. Don’t wait until Yinka Best, Wale Thompson, Segun Nabi, Dele Taiwo and Tayo King release albums. Let us promote originality. Another advice I will like to give to all JuJu musicians is that achievement is not about tactics, it’s about commitment, hard work and perseverance.

What efforts are people like you making to turn things around for good for Juju music?

As I said earlier, I have been working on my albums and also encouraging up coming artiste. I believe when more albums are released it will help to lift souls and promote sanity, I think music in itself is healing. It’s an explosive expression of humanity especially juju music. It’s something we are all touched by. No matter what culture we’re from, everyone loves good music.One good thing about music, when it hits you, you feel no pain.

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