MCSN Floats Free Digital Marketing Survival And Empowerment Workshop For Musicians


Mayo Ayilaran

In a bid to relaunch itself into the main stream collective administration, the Musical Copyright Society of Nigeria (MCSN) will on Saturday, August 5, 2017 present a workshop dubbed “Digital Marketing Survival Bootcamp For Musicians”
According to a statement issued by MCSN mid week, the workshop is being organised in conjunction with Netpreneur360 Inc. USA as part of formal relaunch of its operations after seven years struggles to get licensed as a collective management organisation.

With this move, offered the statement, MCSN) becomes the first copyright society in Nigeria to organize a Special Online Training and Empowerment workshop for Musicians, to equip them to understand how to better exploit the blossoming internet marketplace for their music careers, talents and works.

The training which is free for all Nigerian musicians, and put together by Mr. Mayo Ayilaran, the Director General of MCSN, has signaled that Nigerian musicians are in for a new deal, where they can now move beyond mere slogans to a situation where they can actually get the music to give them prosperity without waiting for any agent, label or drama.

The training is expected to equip Nigerian musicians with how to utilize the power of the internet to up their game, enhance their productivity, and sell more of their music in the ever-developing global music industry.
This full day training is scheduled online between 11am and 6pm Nigerian time. It can be accessed by musicians, their management and media handlers via Participants can join from anywhere in the world from the comfort of their homes or offices through their computers or cell phones.
Speaking on the free training, the Chief Executive Officer of MCSN, Mr. Mayo Ayilaran, noted that “the free online training is another way the MCSN is trying to ensure that Nigerian musicians make not just a living from their career, but learn to use the internet to position themselves to make money, make contact and improve their brands, make mega money just like their counterparts in other parts of the world.”

Dr. Ope Banwo, the Chief Trainer for Netpreneur360 USA, who is also the Founder of American Internet Business School, explained that participants in the one-day cyber workshop will learn:

– How to create an irresistible online presence for their Music and artistic talents
– Online guerrilla marketing strategies for the up and coming musicians, even without a record label or artiste managers
– Learn how to create an effective Musician Marketing Funnel for increasing fan base and maximizing sales on the internet
– The 10 Internet Marketing Commandments for Musicians and other Entertainers
– The 10 Must-Have Apps every successful musician must have

Dr Banwo, who recently presented an international award-winning Mobile App Building Software at the Oriental Hotel in Lagos and six Apps made with it, said the training would also expose participants to 101 sites where musicians can list their songs for profitable downloads, streaming, and Strategies for Musicians to get foreign performance gigs without a label or an agent.

Also Speaking on the upcoming cyber workshop, its Chief Host, Mr. Orits Williki, a front-line Nigerian Musician and Chairman of the board of MCSN, said his society came up with the cyber workshop in conjunction with Dr Banwo’s Netprenuer360 USA in a bid to empower Nigerian musicians to enhance their career and also make good money.

According to him, Dr Banwo, who is also a director of the Music Copyright Society of Nigeria, has been in the forefront of promoting the Nigerian entertainment industry, noting that the cyber workshop for musicians is another great step in the right direction.

Said he: “The digital marketing workshop is one of the many ways we at MCSN are coming up with to enhance the careers. of our members in particular and the entertainment industry in general. Music marketing and the industry generally has moved away from the old analogue ways to the digital age and Nigerian musicians need to key in or be left behind. We at MCSN are determined to play our part in moving the industry forward, and the only way we can do it is by ensuring that the players in the industry make enough money from their creativity , without just relying on agents. The workshop is for every Nigerian musician, their management and media handlers who are interested in taking their game to the next level.

“It is absolutely free for all musicians, artiste managers, music marketers, record labels and anyone interested in attending can register for free at They must however pre-register at the site so they can reserve their seat since the capacity for the online event is limited. Participants will receive a special login details in their emails to log in on Saturday and join this landmark event”.

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